Hayaat Group partners with both new and established organisations, providing growth capital and early stage financing.  We invest across a wide range of sectors, with a strong focus on Emerging Markets, with the aim to partner with businesses that possess differentiated value proposition and strong growth potential.

As a principal investment firm free of typical private equity constraints, we work with exceptional founders, co-investors and management to drive long-term growth and value creation. Our involvement ranges from support and guidance to start-ups, to lending our experience to, and providing added value, to established businesses. 

Hayaat Group invests in established businesses that have profitable operations and defendable market positions. Through our proprietary deal pipeline in this space, focused on Emerging Markets, we identify and partner with stakeholders who require: long-term patient capital, partial exits, or financial partner for inorganic expansion.


Investment focus

Hayaat focuses on funding the expansion needs of mid-market firms with attractive growth history, defendable market positions, strong and capable management. We invest in companies that can fulfill the following broad criteria:

  • Stable, EBITDA positive businesses
  • Proven track record of at least 4-5 years
  • Strong competitive market position(s)
  • Experienced and focused management
  • Vision and a clear growth plan
  • Potentially high dividend yield


Portfolio spotlight

Company: Lusso Homes               Region: UK
Sector: Real Estate                         Status: Current

Lusso Homes, headquartered in Weybridge and founded in 2006, is an award-winning residential house builder focused on building contemporary and innovative homes in Surrey’s “golden triangle,” and outer London. Lusso builds exquisite homes for private clients seeking a bespoke design and build service, and, for sale to discerning buyers.


Each Lusso property combines contemporary specifications with tried and tested methods of construction, allowing clients to enjoy 21st century living built on traditional values.

Lusso has received numerous awards for its developments, including twice winning The London Evening Standard New Home Award for Best New Luxury Family Home up to five bedrooms. Our experienced management team has excellent relationships with land owners, and the company differentiates itself from its competitors by its intelligent site selection, high levels of specification and innovation and meticulous attention to detail, which ensures high quality properties that sell quickly. This is recognised by local estate agents, with whom Lusso has excellent relationships.

Hayaat Group invests in emerging businesses that exhibit a strong growth potential. We seek to partner with next generation companies across multiple sectors in Emerging and Developed markets. Due to our track record and experience, the group is well positioned to source, identify, assess and partner with disruptors in early stages of development.


Investment focus

The group seeks to fund promising and proven business ideas in early stages of development, its selection criteria focuses on identifying businesses with:

  • Revenue positive commercial operations
  • Solutions geared for unmet market demand
  • Strong growth history and trajectory
  • Focused and capable management


Portfolio spotlight

Company: Loyyal                    Region: Global
Sector: Software                    Status: Current

Loyyal is the universal loyalty and rewards platform, built with blockchain and smart contract technology. It introduces interoperability to the currently fragmented industry, multi-branded coalitions, superior program liability management and dynamic issuance/redemption options customized for each unique relationship.


Loyyal has made rapid strides since inception in creating a presence for itself in both the US and the Middle East markets.  It is involved in programmes and partnerships with some of the biggest names in rewards industry including Emirates, IBM, Dubai Holding (investment company of the Dubai royal family), iNet, Deloitte, and Cap Gemini.

Loyyal is a founding member of the Dubai Global Blockchain Council, the Hyperledger Project, and a part of the Dubai Future Accelerators program. It is also a member of the Enterprise Ethereum Alliance and Chamber of Digital Commerce.

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